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INDUSTRY INSIDER | Erica Lam aka, The Style Spy

Industry InsiderSunny Shum2 Comments

Let's get to know more of Erica Lam aka, The Style Spy.  

Who:

Erica Lam Editor-in-Chief, The Style Spy Freelance Social Media Strategist Contributor, Huffington Post Canada

 

What:

I started The Style Spy, a leading Canadian fashion and beauty lifestyle site, I run the editorial, along with my managing editor Jan Tong and an amazing team of contributors across Canada. I also work with brands through Style Spy, helping them connect with our audience. (http://www.thestylespymedia.com/) In addition, I contribute to the style section of Huffington Post Canada and I'm a freelance social media strategist. I have a digital advertising agency background, having worked with brands like Sony Ericsson, Baileys, Gap, John Frieda and Tourism British Columbia on their social media strategy.

 

Where your favorite spots are:

My favourite cities to visit include Barcelona, Berlin and New York - all inspiring places for their own reasons. Currently, I live in Montreal and discovering new spots all the time. La Buvette Chez Simone is a really great wine bar with tapas in the Mile End, it's always bustling. Fuchsia Epicerie Fleur, a quaint and pretty cafe, their desserts and drinks all have flowers in them, imagine lavender lemonades served in mason jars. And sunny weekends lounging with a picnic at Parc Jean-Mance or Parc Lafontaine.

 

Trends FOR you and NOT for you:

This season we're seeing lots of stud and spike detailing and I'm all over it. My most recent purchase was a pair of suede studded taupe booties and I will be living in them this fall. A trend not for me, baroque. The ornate details and drama are a bit bold for my taste.

 

What are some of your favorite things:

Music festivals, weekend brunches, Skyping with my best friends, my morning latte and Instagram.

 

Tell us one interesting fact about you:

I use to contribute to the Vancouver Sun, my former editor Juanita Ng recruited me through Twitter, got to love social media!

 

Thank you Erica for taking the time out to answer our questions.

xo, S